For a few years now, people have commented that there is an overall decline in creativity in fashion and there’s a lot of anxiety around whether young generations are capable of producing surprises. Is the idea that fashion can no longer produce anything original, or any ‘shocks of the new’, justified?
It’s just whining. What’s stopping them from creating something exciting? Work, don’t cry. I am optimistic, and I don’t subscribe to this idea of cultural or creative decline. Our generation has so many opportunities, so many possibilities for creation and communication, and yet seems to be intimidated by these new developments at the same time. The internet has accelerated everything; it has disrupted every industry. I would prefer to see this as an exciting and productive challenge and not the harbinger of the end of everything. This is history in the making: it is the start of something new.
Ryan McGinley
Do you think it’s possible to be avant-garde and commercial? Or are art and commerce mutually exclusive?
Today, anyone who is making work and considers themselves to be ‘avant-garde’ is most likely funded by a liquor company, no? What I mean is that this is notion of artist’s disregarding the commercial is simply rhetorical. For me the most avant-garde, or simply the most creative act these days is to develop business models that sustain intelligent and original content, specifically in a digitised world. The question is, how is ‘creative freedom’ possible when everything is monetised? Rather than resisting that question under the premise that art and money are somehow at odds, what is more interesting is to attempt to answer it.
From an interview in Industrie magazine with creative director, editor-in-chief and co-founder of 032c magazine, Joerg Koch.
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